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Tune In. Cut Through.

It’s time to cut through it. Tune in for two expert strategists diving straight into the insights we’re all always looking for. No more fast-forwarding to your favorite snippets – let’s get into it already.

What are the biggest brands doing that you aren’t? How do current events shape our marketing strategies on the day-to-day? How do the best brands leverage audience psychology to truly corner their niche?

Learn what makes the original truly original.

Start cutting through – and climbing out -from the crowd.

Latest Episode

Episode 29: Innovating on the Go-To-Market Strategy for Food Courts

Time: 01:11:44 | March 24, 2023

Episode 29: Innovating on the Go-To-Market Strategy for Food Courts

Time: 01:11:44 | March 24, 2023 | March 23, 2023

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Episode 28: Rethinking the Go-To-Market Strategy for The Health & Wellness Space

Time: 01:06:37 | March 16, 2023 | March 15, 2023

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Episode 27: Recreating The Go-To-Market Strategy For Mattress Toppers

Time: 01:31:48 | March 9, 2023 | March 8, 2023

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Episode 26: Innovating On The Go-To-Market Strategy for Coffee & Creamer

01:18:33 | March 2, 2023 | March 2, 2023

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Episode 25: Two Marketers Breaking Down Every 2023 Super Bowl Ad

02:04:02 | February 23, 2023 | February 23, 2023

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Episode 24: Innovating on the Go-To-Market Strategy for Sneaker Brands

01:28:28 | February 15, 2023

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Episode 23: The Power Of Storytelling And Recreating The Marketing Strategy For Barber Shops

01:23:50 | February 8, 2023

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Episode 22: Innovating on the Go-To-Market Strategy for Athletic Leisure Wear

Time: 01:00:17 | February 1, 2023

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Episode 21: Innovating on the Go-To-Market Strategy for Fishing Charters

01:12:30 | January 26, 2023

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Episode 20: The power of AI in marketing and recreating the Go-To-Marketing strategy for Office Buildings

1:19:19 | January 19, 2023

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Episode 19: Creating a New Go-To-Market Strategy for Amusement Parks

1:23:08 | January 11, 2023

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Episode 18: Rethinking the Go-to-Market Strategy For Cruise Lines

01:14:05 | January 4, 2023

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Episode 17: Creating the Go-to-Market Strategy For The Metaverse

01:18:25 | December 28, 2022

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Episode 16: Rethinking the Go-to-Market Strategy for Rainbow Sandals

1:15:59 | December 21, 2022

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Episode 15: How In-N-Out Should Expand to the East Coast

1:08:44 | December 14, 2022

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Episode 14: Making Motels into a Destination People Care About

1:03:31 | December 14, 2022

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Episode 13: Rethinking Airlines and Why the World Needs More Artists

1:11:44 | December 1, 2022

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Episode 12: Creating and Marketing a Craft Light Beer Company

53:10 | November 23, 2022

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Episode 11: Building Trust with Authenticity and Rethinking Laundromats

01:05:40 | November 17, 2022

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Episode 10: Reducing Psychological Friction and Finding What Customers Really Want

56:16 | November 9, 2022

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Episode 9: Shock Marketing, Liquid Death and Making a Better Golf Experience

01:02:43 | November 3, 2022

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Episode 8: In-Game Purchases, The Lego Brand And Tesla’s Marketing

01:02:59 | October 27, 2022

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Episode 7: A New Style of Carwash, Impacting User Experience & Market Perception

00:37:57 | October 15, 2022

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Episode 6: Shark Tank, How to Stay Relevant, and The Future of B2B Brands

01:40:00 | October 14, 2022

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Episode 5: Psychology Applied to Marketing, Micro Commitments, and Creativity

00:57:00 | September 27, 2022

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Episode 4: Algorithms vs Marketing Awards, and Building Trust with Your Buyer

01:07:00 | September 19, 2022

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Episode 3: Brand Discoverability, Marketing Culture, and Work Ownership

01:14:00 | September 18, 2022

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Episode 2: Marketing for Impact, Not Approval, Dark Social and Being Your Buyer

01:18:00 | September 17, 2022

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Episode 1: Charm Timing, Roach Motels, and Is The 2022 Recession Real?

01:20:00 | September 15, 2022

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Meet the Hosts

Garret Mehrguth

Garrett Mehrguth

CEO of Directive

Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a performance marketing agency for software brands headquartered in Irvine, California.

Garret Mehrguth

Brady Cramm

VP of Strategic Engagements

Brady Cramm began his journey at Directive as the first and original PPC specialist. Since then, he’s had a big role in multiple departments helping Directive grow from under 10 employees to over 150.

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