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Tune In. Cut Through.

It’s time to cut through it. Tune in for two expert strategists diving straight into the insights we’re all always looking for. No more fast-forwarding to your favorite snippets – let’s get into it already.

What are the biggest brands doing that you aren’t? How do current events shape our marketing strategies on the day-to-day? How do the best brands leverage audience psychology to truly corner their niche?

Learn what makes the original truly original.

Start cutting through – and climbing out -from the crowd.

Latest Episode

Episode 13: Rethinking Airlines and Why the World Needs More Artists

Time: 1:11:44 | December 1, 2022

Episode 13: Rethinking Airlines and Why the World Needs More Artists

1:11:44 | December 1, 2022

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Episode 12: Creating and Marketing a Craft Light Beer Company

53:10 | November 23, 2022

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Episode 11: Building Trust with Authenticity and Rethinking Laundromats

01:05:40 | November 17, 2022

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Episode 10: Reducing Psychological Friction and Finding What Customers Really Want

56:16 | November 9, 2022

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Episode 9: Shock Marketing, Liquid Death and Making a Better Golf Experience

01:02:43 | November 3, 2022

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Episode 8: In-Game Purchases, The Lego Brand And Tesla’s Marketing

01:02:59 | October 27, 2022

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Episode 7: A New Style of Carwash, Impacting User Experience & Market Perception

00:37:57 | October 15, 2022

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Episode 6: Shark Tank, How to Stay Relevant, and The Future of B2B Brands

01:40:00 | October 14, 2022

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Episode 5: Psychology Applied to Marketing, Micro Commitments, and Creativity

00:57:00 | September 27, 2022

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Episode 4: Algorithms vs Marketing Awards, and Building Trust with Your Buyer

01:07:00 | September 19, 2022

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Episode 3: Brand Discoverability, Marketing Culture, and Work Ownership

01:14:00 | September 18, 2022

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Episode 2: Marketing for Impact, Not Approval, Dark Social and Being Your Buyer

01:18:00 | September 17, 2022

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Episode 1: Charm Timing, Roach Motels, and Is The 2022 Recession Real?

01:20:00 | September 15, 2022

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Meet the Hosts

Garret Mehrguth

Garrett Mehrguth

CEO of Directive

Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a performance marketing agency for software brands headquartered in Irvine, California.

Garret Mehrguth

Brady Cramm

VP of Strategic Engagements

Brady Cramm began his journey at Directive as the first and original PPC specialist. Since then, he’s had a big role in multiple departments helping Directive grow from under 10 employees to over 150.

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